Marketing Strategy Of The Chinese Online Game Operator

The network game, which was produced in our country in 1997, isa newly developing industry, and it is developing very fast from then on.Now it is the time when it develops fast, but the situation of the networkgame isn't optimistic in our country, the number of this kind of industryis increasing rapidly, what is worse, the competition in the markets isbecoming fierce. The text introduces us the concept, identification, andcharacter of the network games, it begins with the description thehistory of managing and selling about the games in our country,synthesizes the present situation of the managing and selling about thegames and follows the experience of failure and success that somebusinessmen have when they exploited and managed their companies, italso analyses the related factors about the games from the "4P". thefactors are: the difference between products and the needs of theconsumers;the relationship between the main resources and thedevelopment of the price of the products and the products which are tiedup with the network games;the current situation of the ways to sell theproducts and its future trend, and some encouraging activities that theindustries take about selling the products. Then it analyses thepsychology of the different kinds of consumers and their actions, it alsoanalyses the life span that the products of the games should follow,meanwhile it gives the examples to illustrate some ways to deal with thelife span .Finally, it offers some advice and suggestions about to thenetwork industry about managing and selling as a consumer and showsthe ways and countermeasure to develop the managing and selling onthe network games in our country.