Enhance The Analysis And Management Of The Operating Conditions Of Weifang Fu Rui Food Co., Ltd.

Enterprise internationalization is the concept which relative tointernational company or multinational but without the exactly same meaning,the former is the development course of an enterprise when it join in the worldeconomy integrative, and the latter is the result or the final form afterinternationalization. Multinational adopts oversea investment as theirmainly expanding instrument trying to win the international market share andthe maximum profit. They were set up subsidiary or branches in foreigncountries;consequently form the unique management system which may take overthe whole chain of the business and with cross-cultural management. Suchmanagement systems endow multinationals the particular management charactersto distinguish from other enterprises. Weifang Fresico Food Industries Co. Ltd., a subsidiary company ofSingapore FLAGSHIP Co.Ltd which joint venture by Fredag group---a subsidiaryof Swiss Orior group, Singapore Sinamex group and China COFCO group. A typicaloversea son-company of a multinational, help the mother company to minimizetheir operation cost. Therefore FFI be providing with some typical charactersof multinationals, and also inevitably fall across some issues which onlymultinationals once had. Once upon a time FFI, the new profit resource, havea good many of advantages compare with their competitors. Such as steady market,advanced food technology / facilities and management experience, high profitmargin etc.. But all of these are almost loss after FFI running without a liablestrategy for 7 years. Then they have to sell his shares to his partner andretreat from china market. In this text, we were try to find the deficiency from the past managementexperience and emphasize to help the new shareholder reviving the businesssituation.