| Yongzhou Zhonglian Evaluation Company is a small private firm, specialized in land-evaluating, whose preexistence is an evaluation office of Land and Resources Bureau of Yongzhou City. It was separated from government in 2001. The company is confronted with furious competition when it comes from survival period into rapid growth time.Based on the current theories about corporate competitive strategy, this paper analyzes macro-circumstance, industry actuality, industry growth, main economical characteristics, competitive framework, successful key factors and some opponents. Afterward through SWOTanalysis it finds three competitive strategies for the company-focused differentiation, interrelated mixed-farming and entering new market. Finally it discusses the significance of human resources, customer relationship and corporate culture in the implementation of competitive strategy. |
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