Hunan Lubricating Oil Company Marketing Strategy

Lubricants are brand products effectively outstanding among petrochemical goods and they are always the pioneering and sharp weapons of the MNC to enter foreign oil markets. With the opening of the retail prices of the finished oil goods in 2005, foreign oil companies will certainly sweep into the oil market of Hunan. As the biggest company in Hunan specialized in lubricants, Hnpec will soon face the harsh competitions and challenges from home and abroad, hence how it can win its leading position in the future highly monopolized lubricant market becomes an important project concerning its existence and development.Based on the research on the macro-situation of the future development of lubricant market, the article uses Hnpec as an example to investigate oil market of Hunan through marketing tactics and relative economic methods. By using large amount of data, researches over the construction of lubricant industry in Hunan together with the analyses of opportunities and risks of Sinopec Hnpec and its strong and weak points, the article proposes the competitive tactics and marketing tactics for companies to enhance and sustain their leading market situations. Also, the article hopes to function as a reference for Hnpec to adopt its systematic marketing tactics as well as a valuable lesson for other lubricant firms of Sinopec and even China's lubricant industry as a whole.