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The Study, Based On Third-party Logistics Supply Chain Management, Customer Relationship Management System

Posted on:2006-03-04Degree:MasterType:Thesis
Country:ChinaCandidate:J F LuoFull Text:PDF
GTID:2209360182965117Subject:Transportation planning and management
Abstract/Summary:PDF Full Text Request
In the 21 century, accompanying with the development of the Information Technology and Internet communications, they have brought a very big impact to many enterprises. People's attitudes toward ERP of manufacturing, innovation of new Products and managing style etc, mostly have been influenced by this tendency. The business area of enterprises is growing larger in accordance with this growing, the acquiring of customers is getting globalize. And also considering the great influence that Internet has made on the customer's loyalty, many enterprises have put much more concentration on customer relationships, which they had never done before. It has become the must for enterprises to understand what the customer needs and obtain favorable value, strategy. In third party logistics area, what we lack is not only the development of hardware, but also conceives of open mind logistic services. It has become big topic for the enterprise of how to bring up their standard of logistics . On the other hand , with competition of the market ,enterprises have compete on supply chain management other than single enterprise .Third Party logistics have a great impact on Supply Chain .In this cases, who are third party logistics' customers from the point of supply chain management is a very important problem. We are trying to have a thorough analyzing of the CRM ideas and SCM theory with the purpose of build a CRM systemThe object of our research is CRM of third logistics on supply chain management, we discuss the concept, idea and relationship of the third logistics, supply chain management and customer relationships management. Then, we study the building of CRM, and give indicators system of the CRM. At last ,third party logistics can learn something new from this paper!...
Keywords/Search Tags:third part logistics, supply chain management, customer relationship management, model, frame
PDF Full Text Request
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