Yantai Moon Import And Export Corporation International Marketing Management

Yantai Moon Imp .& Exp. Co., established in September 2001, is a full capital subsidiary company of the listed company Yantai Moon Co., Ltd. It undertakes the task of oversea market of Yantai Moon Co., Ltd. Up to Mar. 2005, It has set up 15 oversea offices in 13 countries. It has formed a completed international marketing system. Today oversea office dominates the company's international market. This article focused on the development of Yantai Moon Imp. & Exp. Co., and its international market system. From the point of view of management, the author analyzed and summarized the following items: how to create comparative advantage, how to effectuate strategic plan for international marketing, how to establish efficient sales organization or institute, how to effectively manage business of international sales, how to plan and use human, material and information resources to support and advance unremitting and healthy development of international marketing business. This paper not only summarized the successful experience, but also analyzed and reflected on the failing cases. The international market is more and more opening; economy globalizing day by day. Chinese enterprise are facing the challenges which come from the entire world, although the way to be internationalized is hard, companies in china have no other choice. Normally international marketing is the first step of carrying out the international strategy. By studying and analyzing international marketing management of Yantai Moon Imp. & Exp. Co., we can fully understand a set of mature international marketing operation pattern. At present, Chinese electromechanical products manufacturers and exporters are thinking how to develop oversea market, how to establish international marketing pattern suitable for themselves and how to create sales organization and manage effectively. I sincerely hope this article can provide useful experience for these companies.