Analysis On Competitiveness Of China's Shipping Enterprises Of Chemicals

With the rapid development of petrochemical industry in our country, the increasing demand for transportation of chemical products puts forward more advanced requirements to shipping transportation, which is one of the transportation. Because the later start of our chemical shipping and the tremendous gap with foreign counterparts, most of our shipping enterprises can only do domestic transportation for chemical products. Its current condition cannot satisfy the requirement of chemical shipment. How to promote the competitiveness of such enterprises in order to meet domestic needs and participate in global competition, which has become the subject studied by many specialists and scholars in shipping fields.The chemical shipping enterprises in our country not only have the commonness of general company's competence but its industrial characteristics. To rearch these enterprises' competitiveness, we should find out the factors effect and determine these enterprises' competitiveness and build up a system to evaluate it.The article uses the criterion analysis and the demonstration analysis to study the competitiveness of chemical shipping enterprise in china. Firstly, the article discusses the basic theory of enterprise competitiveness and the influential factors on the basis of its connotation. Secondly, the article analyses foreign and domestic chemical shipping markets, using SCP analysis model to get the characteristic of structure, conduct and performance of china chemical shipping market.Thirdly, the article builds the evaluation index system for the chemical shfpping enterprise according to the characteristics* of chemical shipping from three mian influence factors that are marketing competence, managing competence and continuable developing competence. In the end, the article gives study to the competitiveness of Sinochem Shipping Co., Ltd. (Hainan), and putforwards some countermeasures and suggestions on competitiveness improving for enterprises. All of this is reference and guidance to our chemical shipping enterprise during its policymaking and competitiveness improving.