To Seize The Minds Of Consumers Of Resources

This article take Mengniu company as a case to study the marketing techniques. As the No.1 market proportion of milk industry in China, Mengniu is surrounded by a full competitive market. The writer introduced us a real case of Mengniu has experienced, also studied the surrounding of Mengniu. The writer studied consuming mentality and market effects through the case, like how to contest the consumer's sense and what tactics to use in the real marketing case.The article briefly introduces the situation of developing Mengniu company. At the same time, it analyses the microenvironment of China's milk industry , which will help the reader to understand the case named"Mengniu milk—the astronaut's preference". It also introduces thedeveloping history of China's milk industry, analyzes the consuming condition and the markets competition, investigate the distribution of the milk resources in China(it could help you know in this case the quality of the milk is really best). Through the market effect ,it will tell you that the case marketing is very important for consumer register the sense of a product. Also , it will tell you that the marketing tactics (such as public relationship, direct selling, advertising etc.) is a key way to raise the market occupation proportion.