A Social Sense Research Of Consumption Spatial Distribution And Consumer Behaviors Of Residents In Changsha City

China is gradually shifting to a consumer society,China has gradually entered the consumer society,and consumer activities have played an increasingly important role in urban production and life.At the same time,the innovation of science and technology provides geographical data and research methods on the daily life of residents.The focus of geography research has gradually turned to "social space" and "humanism",and daily activities such as residents' consumption have become hot spots for geologists.Based on the social sense perspective,taking the streets of Changsha as a research unit,this paper studies the sense of residents' consumption from two aspects: consumption space and consumption behaviors,using the data of business information data and consumer online comment data from a website of WWW.Dianping.COM.Firstly,this paper chooses the POI data of merchants,and uses three kinds of data analysis methods:standard deviation ellipse,average nearest neighbor index and nuclear density estimation to study the distribution characteristics and rules of resident consumption space step by step.Secondly,the paper selects the attribute information data of merchants,establishes the evaluation index system of residents' consumption satisfaction,uses the principal component analysis method to quantitatively measure the residents' consumption satisfaction,and carries out the spatial distribution characteristics and laws research.Then,the data of consumers' online comments are selected for cognitive image and semantic network analysis to perceive the network connection among consumers' attitudes,preferences and evaluation.Finally,the combination of qualitative and quantitative analysis is used to study the influencing factors of the spatial distribution of residents' consumption in Changsha,and to deeply perceive the reasons for the formation of consumption space.Through the above analysis and research,the following main conclusions are finally drawn:(1)Distribution characteristics of residents' consumption space in Changsha city?Viewed from the distribution situation,The distribution of Changsha residential consumption space(POI)is centered on the Jiucaiyuan Street in Furong District,which overall distribution direction is northwest-southeast and has the characteristics of agglomeration distribution,and the overall agglomeration degree is relatively high.?Judging from the characteristics of agglomeration,Changsha Residents' consumption space Hotspot agglomeration area as a whole is centered--distributed in the form of periphery.The overall consumption space and various types of consumer space hotspots in Changsha are mainly concentrated in Furong District,Kaifu District,Tianxin District,Yuelu District and Yuhua District.The remaining two districts,namely the peripheral region,have the smallest nuclear density and are scattered.The five districts where the residents' overall consumption space and various types of consumption space are concentrated are clustered,axis-extending,continuous,multi-center,multi-level development.Different types of consumer space hotspots form two agglomeration modes: "single core" mode and "double core" mode.?Judging from the scale of rank,Hotspot agglomeration areas of Changsha residential consumption space are hierarchical and multi-centric,and there are great differences among different categories.The overall consumption space of residents and the hotspot agglomeration areas of all kinds of consumption space are divided into three levels,and the first level centers are located in Wuyi Square;the number and agglomeration level of the second and third level centers are quite different.(2)The characteristics of residents' consumption behavior in Cha ngsha city?Judging from the characteristics of agglomeration,The spatial hotspot agglomeration areas of residents' consumption satisfaction are centrally clustered--spreading dispersed,Local hotspot agglomeration areas' spatial distribution shows a pattern of agglomeration,axis extension,planar continuity,multi-center and multi-level development.Two agglomeration modes are formed for different types of spatial hotspots of consumption satisfaction.The two agglomeration models are as follows: the "one main and multiple" model and the "one main and one pair/two pairs of multiple" model.?The cognitive image elements of Changsha residents' consumption can be divided into five categories: overall evaluation,service evaluation,product evaluation,hygienic evaluation and environmental assessment.The proportion of cognitive image elements in different consumer categories is quite different.?The results of Changsha residents' consumption semantic network analysis can be divided into three levels,with the degree of centrality and connection degree weakening in turn.Different levels of core words reflect different characteristics of consumer behavior.The central words of three levels in different consumption categories differ greatly,reflecting the behavioral characteristics of consumers in different consumption categories.(3)Influencing factors of spatial distribution of residents' consu mption in ChangshaThe factors affecting the distribution of residents' consumption space in Changsha can be divided into macro and micro categories.The influence of natural geographical conditions and historical and cultural conditions on the distribution of consumption space is long-term andprofound and subtle.The level of economic development and the level of residents' consumption have a great impact on the spatial distribution of consumption,and the level of economic development has a greater impact on the spatial distribution of consumption.The population size and distribution of micro-factors are the primary factors affecting the distribution of consumption space.Traffic accessibility is a secondary factor affecting the distribution of consumption space.Under the combined effect of four factors,location conditions and planning control have little impact on the distribution of consumption space.However,the correlation between the two factors and the concentration of consumption space is high,and the effect of two factors on the spatial distribution of consumption cannot be ignored.