Qin Terracotta Warriors And Horses Tourist Spending, Experience And Tourism Development

World culture heritage has become one of the core of attractive tourist products and important base of tourist in our country, it's evolvement has prominent feedback to development of our country and regional tourist. Tourist analysis has dominant effect on evolvement mechanism, reason contrast, optimizing and so on, which is the first step in analysis of tourist destination.According to the theory of lifecycle, the stagnate stage of the Qin's Terra-cotta tourist has been concluded and it would change from stagnate to dangerous in short time. Based on this, Analysis of two lay is carried on the evolvement mechanism by the model of double Hfecycle from the point of tourist. One is surface analysis, which is finding consumptive structure and behave character of the Qin's Terra-cotta tourist by contrast with Xi'an; The other is experience analysis by ASEB. With combination of two methods, from phenomenon to essence, the demand change of tourist would be found.From surface analysis, the consume structure is faultiness, the ticket expenditure is the main cost of tourist, the cost of shopping, food and is little, entertainment and accommodation is almost non; the behavior character of tourist is mainly day-trip with ticket and lunch. From experience analysis, the low experience. The diversification demand of market is the ultimate reasons in faultiness of consumption structure.According to above analysis, faultiness of tourist cost pedigree, tourist experience has been ignored and tap weakness of culture value are the ultimate reasons.Under experience economic, based on world culture heritage value, the countermeasure, which is perfect tourist cost pedigree: Optimizing in consume for different visitor, purchase optimizing for different consume, actively challenge to experience tourist and vigorously tapping new culture tourist product, are proposed in the Qin's Terra-cotta.Three innovations have been found in the paper: firstly, the Qin's Terra-cotta, a special world culture heritage, is analyzed by synthesis analysis method; Secondly, the law of tourist development in world culture heritage is looked after from the point of tourist demand with collation of tourism cost character and ASEB. The first analysis of the Qin's Terra-cotta is carried out in domestic by ASEB, then question from the practice is summed up; Finally, active exploration is processed with tourist products how to improve tourist experience in World culture...