Research On The Strategy Of Promoting The Market Development Ability Of State - Owned Construction Enterprises

Twenty-first Century, China’s construction enterprises ushered in an unprecedented historical development opportunity. Corresponding with the opportunity, in the construction industry is full of all kinds of fierce challenge and competition, the slowdown in construction market, excessive growth of construction enterprises, construction market appeared demand exceeds supply. The state-owned construction enterprises, due to the old enterprise concept, the enterprise burden is too heavy, leading to the share of the market share of the year by year. How to open up the market, how to improve the ability of market development, especially how to improve the market development ability of the state-owned construction enterprises is a common problem that must be faced in the present. How to occupy a certain share in the existing basis of the enterprise, and open up the market in the new field, the market share, which is the problem that every building construction enterprise must face. In order to solve this problem, we should first understand the importance of resources, develop the market development plan of the core resources, and expand the relevant theoretical system. Secondly, according to the construction industry in our country market and the status quo, to develop plans to promote the construction of state-owned construction enterprises to enhance the ability to expand the market.Based on this, this paper based on the theory of knowledge, combined with their own work practice, the state-owned construction enterprises in the development process of a comprehensive study and analysis. The importance of improving the market development ability for the construction enterprises of the state-owned construction enterprises is analyzed, and the development plan of the core market is discussed, and the relevant theoretical system is enriched, and the problems of SY company are analyzed. According to SY company’s market development strategy, combined with marketing theory, economics related theory and competition theory, through a lot of research, summed up the advantages and disadvantages of SY company in the development of the market, the development strategy and specific measures and Countermeasures of SY company to enhance the market development, and put forward the next step and work proposals, for the state-owned construction enterprise market development ability to improve the practice and exploration.Through the analysis and exploration of this paper. Established the target of the future development of SY company, further developed the strategy of SY company to enhance the market development ability, from many aspects of the SY company to make suggestions and recommendations for the development of SY company has a certain practical significance, to other state-owned construction enterprise market development ability to provide a certain reference.