Research On Market Management Of Huayi Brothers

Under market economy condition, the market value can reflect the intrinsic value of the company simply and intuitively. Market value management is the listing Corporation in order to stabilize or enhance the overall market value, through corporate governance, management and investor relations management, the company’s value creation, value management and value of the link, to promote the company’s share price is in a rising channel, and strive to achieve the value of the company’s behavior. Equity division reform, many listing Corporation announcement market value management, its essence is to continue to realize their own value growth through capital structure optimization, incentive rewards and punishments, investor relations management, capital operation and other ways to promote the value growth, maintenance and enhance market value, but individual listing Corporation is contrary to the basic principles of market value management, the manipulation of stock price and other malicious speculation. The main contents of this paper are as follows:The first chapter is the introduction part, the paper points out the starting point and the research significance, introduces the main research contents, methods and innovation points. The second chapter is the theoretical basis of the market value management, the market value, the market value management to do the concept definition, analysis of the listing Corporation’s market value management, the necessity, the market value of the management of the content framework, the market value of the basic means of management. This paper summarizes the literature on the management of market value at home and abroad in recent years. The third chapter is about the current situation and problems of the A shares of the listing Corporation, the current situation of the A market value management of the listing Corporation, and the existing problems, and the reasons of the problems are analyzed. In the fourth chapter, Huayi Brothers market capitalization management case analysis. First is the introduction of Huayi Brothers; followed by analysis of Huayi Brothers in recent years, the market value of the management process and the means of management, focuses on the analysis of the dividend distribution of the company, issuing, and other means of market management; finally summarizes experience and shortcomings in the management of the market value in the Huayi Brothers. In the fifth chapter, the paper puts forward that the market value management is a systematic project, which must be managed in many aspects, such as corporate governance, dividend policy, capital operation, and protecting the interests of small investors. Sixth chapter conclusion and prospect.The market value management is a management idea based on value management, but there are many bad phenomena in the real market. This paper analyzes the industry chain layout, improve the whole industry chain layout, improve the overall profitability of the company, so it has very strong theoretical and practical significance.