Research On Two - Stage Closed - Loop Supply Chain Pricing Strategy Considering Recycling Cost Structure

With the popularization of the concept of sustainable development and the improvement of the consciousness of environmental protection, the closed-loop supply chain has become a research focus because it’s dual protection of resources and reducing the pollution. Based on differential pricing, we establish the two-period dynamic game models of closed-loop supply chain under recycling cost structures. Considering three modes include that manufacturers remanufacturing, dealers remanufacturing and the third party remanufacturing, cost structure show to influence collection effort, the node enterprise pricing strategy and the closed-loop supply chain profit, has certain theory significance and the practical significance.Firstly, on a cost recovery structure assumptions and analysis, the establishment of a cost recovery structure model. Then three different cost recoveries under the romanfacturing model of horizontal and vertical comparative analysis. Finally, simulation analysis by analytical and numerical models to give the following main conclusions. Cost recovery when economies of scale, higher profit behavior remanufacturing, recycled and then producing a high level of effort, remanufacturing greater impact on the product market of new products. When diseconomies of scale, lower profit remanufacturing behavior, remanufacturing low side recovery effort, the impact of new product remanufacturing market is small. Cost recovery when economies of scale, then a third-party manufacturing model for the total supply chain profits the most disadvantaged. Consumers prefer low remanufacturing auto mode the total supply chain profits most favorable; when higher consumer preferences, manufacturers remanufacturing mode the total supply chain profits most favorable. When diseconomies of scale, high recovery costs make three kinds of manufacturing mode and then the degree of recovery efforts are low, then the third-party manufacturing model allows the supply chain to achieve optimal overall profits. Whether it is the economies of scale or cost recovery uneconomical third-party remanufactured mode manufacturers are unfavorable, out of the market by the original manufacturer of protection, and then to deal with a certain amount of third-party manufacturer royalties improve the original manufacturer of the first Game tripartite relationship between the third party and then to reduce the threat of the manufacturer.