A Study On The Countermeasures Of Human Resource Management In Thai Royal Tax Duty Free Shop

With the continuous development of economic globalization and the national communication is increasingly close, Thailand’s tourism industry is moving towards the internationalization gradually, a lot of travel industry sales have sprung up one after another, especially some engaged in international trade of the company’s performance greatly. The Thai monarchy duty-free shops started in the last century, is located in the heart of Bangkok, covers an area of about 12 acres, has a strong government and royal family background, domestic and Asia in Thailand has deep influence. Because of its cheap, elegant and comfortable environment, complete samples, rich in tourism resources, complete supporting facilities, national policy support, for residents and tourists around the city, created a unique experience and enjoy, and a series of advantage, get the favour of a lot of foreign tourists and attention, has a high return on sales, but also can not ignore its problems existing in the development of. Because it belongs to Thailand crown group, for example, there are strict hierarchy and benefit distribution system, ordinary staff is difficult to promotion to senior executives; Inadequate for talent planning; Recruitment process is not perfect; Do not have a unified standard of choose and employ persons; The lack of information feedback mechanism of choose and employ persons; Employee dissatisfaction with related management system and welfare system exist or don’t understand. The training process is not standard, insufficient recognition of the internal trainer, personal training file has not been established; Incentive target is not clear, incentive content inappropriate; Single staff promotion channels, personnel qualifications and quality assessment is too simple, just depends on the performance and so on. This article through to the Thai monarchy duty-free general situation of the enterprise, the development history, present situation of human resource management, staff training and recruitment, profit distribution, and management issues and causes of integration analysis, explore its advantages in the development process and the shortage of the enterprise and the staff is inseparable, the theme of the enterprise to obtain the least and the highest paid what you must realize the benign interaction with employees, improve corporate recruiters countermeasures, enhance staff work attitude, keep the good relationship between good staff, establish and improve the fair benefit distribution mechanism, improve the incentive system of personnel, for the enterprise staff career planning, optimization of human resources management, etc., make the employees in the enterprise can have a sense of belonging and a sense of achievement. This paper focuses on the countermeasures to solve the problem of related analysis, according to the communication with many frontline staff and management personnel and understanding, proposed many targeted solutions and implementation strategy. In the whole thesis writing, and always with a solution to the problem of existing exploration spirit, obtained in the paper to finish at the same time can provide the further optimization of royalty duty-free strong operability, have practical value Suggestions and countermeasures. At the same time also hope that in this paper, the detailed analysis of the kingship duty-free shops, can provide certain reference value for the back of the related research. The focus of this article is to combine the Thai royal duty free practical advice on how to effectively improve their work level, to set up the system and funds guarantee mechanism, set up evaluation project, improve enterprise culture propaganda and related evaluation mechanism, the strengthened enterprise internal interaction, exploring the way enterprises care staff, to keep the good collaboration of the employees and fair benefit distribution mechanism, optimizing the construction of human resources management, and constantly promote enterprise find and solve problems effectively, enhance the corporate image and other related practical Suggestions and measures are put forward, to make it in today’s fierce competition in the society to take off the lead, and to achieve long-term development.