Research On Experiential Marketing Strategy And Application Of Poly - Hill

With nearly a decade of rapid development of China’s real estate industry showing a trend of the rapid rise of prices too. Therefore the state intensive introduction a number of policies to regulate and control, to all property affect larger, sales of real estate projects face greater test.In recent years, as a new marketing mode of thinking innovation, experience marketing has been widespread application and rapid development in the IT industry, catering industry, home industry, tourism and other many other industries, and in the real estate industry is the pillar industry of the national economy, experience marketing operation time is not very long, but after a few years ago of exploration and practice, is in the form of its unique characteristics, and gradually become the many brands of real estate developers are willing to accept the important marketing mode.This article takes the real estate experience marketing as the research object, and discusses the application of experiential marketing in the real estate marketing. The strategy proposed by Bernt Schmidt experience modules SEMS (Strategic experimental modules) as theoretical guidance, poly, the mountain gradually green projects experience marketing as an example, on the basis of marketing the project itself and external environment analysis, from the sensory experience, experience, thinking experience, operations experience and related experience five modules of applying experience marketing strategy in the real estate project success, hope can give some enlightenment for other real estate developers.