Research On Marketing Strategy Of Company

With the speeding up development of the global marketing, the competition between enterprise turns to be more and more severe. In the face of volatile external environments, how to conduct marketing segmenting、 positioning、targeting and finding suitable marketing strategy which have been to the current issues needs to be resolved. In this case, A company should re-adjust marketing strategy and choose more suitable marketing pattern to fit domestic marketing requirement.The thesis firstly analyze internal and external environment、domestic engineering &mining industry、trends、current existing issue and issue root. exert PEST analysis method 、STP theory and 4P marketing mix to analyze A company’s current marketing situation 。 Finally it will be setting up reasonable organizational structure and people-oriented corporate culture to keep the marketing strategy ensure the correct implementation。it will provide the referential and instructional opinions through above overall analysis。...