Research On International Marketing Strategy Of Aluminum Processing Products Of Company A Company

The aluminum industry is an important industry in the national economy, not only provides an important driving force for national economic development, but also provides the necessary products for the people. China has become a big country of aluminum industry and developed toward to the great power of aluminum industry. With the development of aluminum industry, aluminum processing industry, as an important branch, has been developed quickly. The aluminum processing enterprises continue to expand their business scale driven by the market economy. And so the aluminum processing capacity has growing rapidly. At the same time, with the development of global economic integration, Chinese aluminum processing enterprises compete not only in the domestic market but also in the international market, which greatly increases competition in the overseas aluminum market. The grim international and domestic situation sounds the alarm for the domestic aluminum processing enterprises and forces some domestic aluminum enterprises, which have the strength to adjust the marketing strategy timely, to change grading ideal and try to seek development chance in the international market. So it is necessary to study the international marketing strategy of aluminum enterprises.This paper takes A company as the study object, applies the marketing theory and other relevant theoretical knowledge to analyze this company’s present situation and the industry situation, at the same time applies Porter’s five forces model to make deeply research to the market competition. Furthermore, this paper takes the target market marketing strategy theory and marketing strategy mix theory as guide, puts the idea of "Internet plus" into traditional marketing of industrial products and then puts forward the idea of integrated marketing and optimizes to adjust the enterprise’s marketing strategy in the international market.This paper has discussed how the domestic aluminum processing enterprises deal with the challenges of internationalization and how to choose the international marketing strategy suitable for themselves. And it may provide some support for similar domestic enterprises in the international competition.