Research On Marketing Strategy Of Personal Finance Business Of Baotou Bank Baotou Branch

Upstream of the national economy in recent years, continued growth and increasing per capita income, at the same time, some disadvantages brought by the economic development, also is nothing new\"inflation\" word, all in the hands of money also more and more worthless, prompted people are paying more attention to the value and security assets, financial service demand. In this case, the development strategy of domestic commercial Banks will be turned to the retail business, in the retail business before, financing business accounted for little, with the banking reform, financial business, not only because of its low cost, small risk, more because of its wide range, sales, more stable income, high value-added features, but also can promote the development of other retail business. But at this point, to small business loans as contractor’s bank fist products, but also because of other Banks into the field to start the business of the same type and makes the bank’s profits are shrinking, also because of other competitors into the reversed transmission of contractor’s Banks have to make a strategic transformation and strategic adjustment. Since 2014, aim the development strategy of the contractor’s bank personal finance business, in other bank has a set of complete personal financial business marketing strategy, under the condition of the contractor’s bank personal finance business of marketing in a blank stage, so to formulate an effective marketing strategy is imminent.In this paper and the marketing strategy combination, theoretical research and empirical analysis of each argument, in-depth study of the ways of the commercial bank individual financing business development. This paper mainly introduces the for the development of the personal financial services of domestic personal financial business development and the impact of main factors, and in order to put forward the marketing framework for the personal financial business. On the other hand, through the SWOT analysis revealed package Baotou Branch, the commercial bank individual financing business development has advantages and disadvantages, develop marketing strategies, forming a suitable for the development of personal financial business marketing strategy, is studied in this paper and the main content.