Research On Enterprise Brand Innovation System In Specific Regions

At present, countries around the world, general economic recession in the stage of the overall downward.Our country’s economy as the dividend advantage such as population, resources, gradually disappear, also the slowdown in the growth rate, is driven by factors and capital to innovation is a key period of transition.Brand economy as a higher stage, the market economy development in resource gathering and integration efficiency, resource allocation efficiency, etc all have very big advantage, is smile on both ends of the curve-connection industry development important bridge design and sales service.Therefore, the brand economy or will become one of the development of new growth pole in China, and brand innovation as a driving force to promote the development of brand economy, should become a focus in the study of brand economy.Based on the enterprise brand innovation system as the breakthrough point, combined with the enterprise brand and regional brand development of big system, constructing evaluation index system of enterprise brand innovation, on the basis of theoretical and empirical analysis.Specifically, this paper mainly divided into five parts, one is the research question and the literature review and analysis of the existing theory;Second, on the basis of theoretical research evaluation index system of building enterprise brand innovation;Three is based on the enterprise brand innovation evaluation index system of brand innovation index in a particular area of study;Four empirical analysis in Yangtze river delta as an example, the business enterprise brand innovation evaluation and ranking, selected for a specific regional brand innovation index to measure and rank, again on the basis of clustering and comparison analysis;Five is according to the result of research, make the brand innovation and development related policy Suggestions and points out in this paper, we study and research direction in the future.Through the above research, this article on the one hand, to form the space based on enterprise brand innovation, brand innovation and brand innovation power three indicators to support enterprise brand innovation evaluation index system, and to the overall index evaluation system of the ground to the Yangtze river delta enterprise brand and regional brand in the actual measurement analysis;Preliminary explores the enterprise brand innovation and on the other hand the collaborative relationship between the regional brand innovation, and puts forward foster new industry brand and building brand such as brand transformation of industrial park and promote supply side policy Suggestions.