Folk ecological tourism is generated in the concept of sustainable development and the pursuit of noble life demand background, is a tourism development strategy, a noble recreation, an industrial revolution in thinking, it is also the pursuit of spiritual and cultural quality of tourism and having a high degree of civilization, ecological leisure experience. Folk ecological tourism is both ethnic customs tourism and eco-tourism and tourism industry, the product of folk ecological tourism has public attribute and externality, the government plays the role of public service providers in the process of folk custom ecotourism development, folk ecological tourism development in a region depends on the functions of the government to fulfill.Enshi Tujia and Miao Autonomous Prefecture has a unique condition for the development of eco-tourism. Tujia and Miao ethnic minority customs, coupled with the unique land, water, biological, atmospheric tourism resources in Enshi Prefecture, so that Enshi has a strong resource advantage in the development of folklore. Our country and Hubei Province in recent years increase Enshi state investment in infrastructure construction, and according to the actual situation of Enshi unique tourism resources, and vigorously promote tourism anti-poverty policy; Enshi itself in order to promote the regional development planning the implementation of the "six city Tontrush", put forward the slogan of "excellent tourism city construction", at all levels of government attention to ecological tourism of folk custom in Enshi Prefecture has achieved breakthrough development has gradually become the pillar industry of economic development in Enshi Prefecture. But the government functions to perform during the absence, offside, poor coordination problems gradually exposed, the folk custom ecotourism development produced negative influence. The rapid development in the global tourism industry and folk ecological tourism become the mainstream in the background, an overview of Enshi folk custom ecotourism development status, analysis of government functions in Enshi folk custom ecotourism development performance, ground of be practical and realistic analysis of the performance of the functions of the government, and learn from the experience of foreign folk custom ecotourism development and on the Enshi folk custom ecotourism development in the functions of the government performance and puts forward some countermeasures, with a view to promote the economic development of Enshi, promote the realization of economic development and tourism and poverty reduction goals. The full text is divided into the introduction and four main parts of the content of the discussion:The introduction part describes the research background, significance, ideas and methods, summarizes the domestic and foreign research status of folk ecological tourism, as well as the concept of the definition and theoretical basis.The first part introduces the present situation of the development of folk custom eco tourism in Enshi prefecture. Combined with a large number of field research data, the introduction of the specific situation of Enshi state folk tourism resources and ecological tourism resources, summarizes the Enshi Autonomous Prefecture in recent years, the folk custom ecotourism development achievements which reflect Enshi folk custom ecotourism development level and process, to lay the foundation for the later part of the paper of the study.The second part firstly analyzes different stages of development of tourism industry and corresponding to the functions of the government, clarify the tourism industry development of open, development and maturity of three stage extremely corresponding government functions; secondly Enshi folk custom ecotourism development in the government to fulfill the functions of the status quo, from the policy formulation, to perform the functions of the body, the management system and public service system specific analysis of the functions of the government; finally, combined with the local practice. The article analyzes three problems of Enshi folk custom ecotourism development to fulfill the functions of the government’s absence, offside and coordination of the poor.The third part draws lessons from the successful experience of the development of foreign tourism industry. Foreign tourism industry has experienced nearly a century of development, the government in promoting the development of the tourism industry to perform functions more scientific and reasonable. The "by the government leading to the government guide the change", "community participation", rural tourism development model and successful experience is worth us studying and using for reference. These experiences for Enshi folk custom ecotourism development of government functions performed to provide a good reference, making development in Enshi Prefecture folk custom ecotourism to emulate the International, so as to promote the Enshi folk custom ecotourism development.The fourth part around the issues Enshi folk custom ecotourism development in the implementation of government functions, combined with public administration science, tourism management, tourism economics related knowledge, collected and analyzed based on the investigation data, exploratory from concept development, management system, the level of public service and inter regional cooperation four angle, on the Enshi folk custom ecotourism development in the functions of the government performance and puts forward some countermeasures, for the development of ecological tourism of folk custom in Enshi Prefecture provide theoretical reference. |