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Research On Competitive Strategy Of ST Company

Posted on:2017-03-25Degree:MasterType:Thesis
Country:ChinaCandidate:J HeFull Text:PDF
GTID:2209330485458807Subject:Business management
Abstract/Summary:PDF Full Text Request
In2014, global economic recovery was confronted with further differentiation,insufficient endogenous driving forces and obvious difference between various regions for economic growth,structural adjustment after the global financial crisis was still not over which dragging global growth. The Chinese economy is in the stage of "New normal" for adjusting structure and keeping steady growth, moving from factor-driven and investment-driven growth to innovation-driven growth.Optimize intelligent transportation system, accelerate the transport especially public transport, information, intelligence, and promot interoperability infrastructure, information systems, interconnection in network.Promote public transport sector open data sharing and security applications, make full use of social forces and market mechanisms to promote the intelligent bus construction.To promote the next generation Internet, Internet of Things, big data, "BeiDou" satellite navigation technology in the public transport sector is the way to improve the public transport system and mechanism of technological innovation.Taxi, as an important part of public transport, its level of information service relates to social stability and people’s well-being index.This paper introduces the taxi information service industry market prospects, trends and taxi information service business model, analyzes the market, application and development of the taxi information service, then takes the ST company as the research object, integrating strategic management theory, strategic synergy theory, theory of competitive advantage, based on competitive strategy to develop procedures and methods, combined with the ST’s operating status to the strategic management of the five forces model,from the potential entrants, the threat of substitutes, the buyer bargaining power, the seller bargaining power, peer competitors existing five dimensions, analyzes the ST company’s competitive environment.Due to the special nature of Taxi information services industry, its trends is closely related to the industry macroeconomic policy, economic development, technological innovation, this article uses PEST model, from the political, economic, social, scientific and technological, focuses on the macro-environment of the enterprise, combined with SWOT analysis result, gives advice in the taxi information services industry competition strategy for the ST company. Meanwhile, from the objectives and guiding principles for the design of competitive strategy, competitive pattern analysis, competitive strategy choice of taxi information service industry, proposes solutions to succeed to promote the implementation of competitive strategy.
Keywords/Search Tags:Taxi, Information Services, Competitive Strategy
PDF Full Text Request
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