Research On Development Strategy Of PY Machinery Co., Ltd

Global economic cooperation swept through global financial markets also appeared in the great change, gradually rising inflationary pressure, more and more enterprises unable to withstand the increasingly severe competition situation bankruptcy, and also some enterprise development situation is good, economic development to the small and medium enterprises brought the role of double. Under the new situation, how to resolve these crises, and better survival in the competition has become a problem to be solved urgently in the small and medium enterprises. As a state-owned private enterprises after the reform, PY Machinery Co., Ltd. (hereinafter referred to as PY company) is also a deep reflection and continuous adjustment in the forward. Through the application of strategy management theory analysis of Py company’s present situation and the development trend in the future, the proposed py company strategic outlook, specified in the company’s future business direction and goals, so that the entire organization of future work with a clear goal. This paper is in this context to make a study of a series of problems.Since the reform and opening up China’s economy presents a geometric series to go out of the momentum, rapid growth model to the development of more and more enterprises bring pressure, and the voice of the scientific development is also more and more high, previously only by low cost can realize economic profit period are never to return. In a certain sense, almost all of the small and medium-sized enterprises are faced with the risk of being re shuffle. This requires companies to change in order to adapt to the complex and volatile development situation. Py company also in the economic adjustment walking how in the original business advantage further extension and optimization, in the original enterprise platform and resource base, timely adjustment of enterprise resources and business advantages, in the development strategy of the enterprise re planning or optimization and integration, through strategic thinking for the future development of the enterprise for guidance. The binding of Py company’s current situation and the future development direction of prediction, with the background of the new situation under, the advanced management methods and of Py company’s future development goals of strategic planning, points out the direction for the enterprise according to the theory of strategic management analysis.The research method of this thesis is study of Py company development strategy, through to the enterprise of mechanical processing and maintenance industry empirical analysis, combined with py company of pest model and Porter’s five forces model, the internal and external environment analysis and SWOT analysis method about the opportunities, threats, strengths and weaknesses analysis, give advice and suggestions for the promotion of Py company’s core competitiveness, and strive to small and medium-sized enterprises in the development of the new situation found an effective way.