Research On The Development Strategy Of Suntech Finance Company In Kunming

With the development of our country economy, the country’s support for medium and small-sized enterprises, the positive attitude from entrepreneur, the number of medium and small-sized enterprises in the country reaches more than 70 million. And the majority of small and medium-sized enterprises, because their do not have sound financial department, then they farm out the bookkeeping business to the accounting company, as accounting keeping company, accounting firm, and so on. The research report from IDC, only in 2008 the global financial and accounting agency market has reached $47600000000. At present, the are tens of thousands accounting company in China, and more than 1500 in Kunming, include the company have agent accounting license and do not. Agency bookkeeping market is huge, but the market order is very confusing. In Beijing, Shanghai, Shenzhen and other developed city, the agency bookkeeping market goes well, there are some large companies, but Kunming’s market goes badly. Although the market have developed more than ten years, the accounting companies number of company reached more than 500 customers is only 4. Kunming agency bookkeeping business development lags behind, both objective factors, the market environment is poor, the market competition disorder, but more is the problem of the enterprise itself. The enterprise culture is weak, the enterprise operator’s idea lag, the enterprise management is backward, the high turnover of staff and so on.Kunming ShangDe Company, was founded in 2012. In 2015, ShangDe has 500 customers, the number of accounting agents in Kunming City, located the fourth. Although ShangDe develops well in Kunming, but eye on China, compared with the company in Beijing, Shanghai and other developed cities, there is still some way to go, developing space is also very large.Through reading a large number of papers, the author grasps strategic management and agency bookkeeping related theory. Based on this analysis, the paper analyzes the Kunming agent accounting market environment, finds the direction of the agency bookkeeping business. Then, analyzes the existing problems of ShangDe Company, finds out the virtue, and finds out the problems in human resources, corporate culture, performance assessment and marketing. Finally, in order to ensure the implementation of the company’s strategy, put forward specific strategic measures.