Research On The Market Orientation Of Xi'an Aviation World Theme Park Project

After several years of argument,the group decided to construct a large theme park in Yanliang in order to consolidate the status of Xi’an City, promote it’s economic development and rapid progress of China aviation industry.The construction of large world theme park can enhance the quality of life of Chinese aviation it also can improve local tourism formats and content.In this paper, I use the STP market positioning method to analyzed and described the macro economy and the tourism market of Xi’an, and then deduce the preliminary positioning of this project which the main target market and the corresponding range of customers, and then to the project of the tourists, fare and product framework, etc.It may affect the accuracy and qualitative factors were carefully studied and make some suggestions at last.As the first cultural tourism industry projects in the aviation industry, the enterprise transformation and upgrading of enterprises, this article studied and analysied the project market positioning. It provided the foundation for the development of the project,in order to reduce the risk of construction and operation.