Research On The Development Strategy Of BOC Insurance Inner Mongolia Branch

The sample of this study is the Bank of China Insurance Inner Mongolia branch, to research and analyze its development strategy. Analysis, research the company faces the external environment and internal situation, using the macro environment analysis, industry competition analysis and opportunity and threat analysis that the external environment that the company faces at present; through the analysis of the company’s enterprise resource, the analysis of capacity utilization, analysis of the advantages and disadvantages such as content analysis, it is concluded that the company interior has ability. On the basis of the analysis, through the SWOT analysis to determine the strategic positioning of the Bank of China Insurance Inner Mongolia Branch, including: corporate strategy and competition strategy.In the process of research on the development strategy of the company, starting from the course, the development of the insurance industry and insurance companies in 2014, the total assets of China’s insurance industry is 10 trillion, premium income for the year 20000, China’s insurance density (premium income per capita) and depth (insurance premium income accounted for the proportion of GDP) were 1479 and 3.18%, while at the same time, depth and density of insurance in developed countries are far higher than the level of our country, so our insurance market still has very large development space, but in the face of such a large market, the Bank of China Insurance Inner Mongolia branch’s performance appeared negative growth year after year entire firm, do not know where the market breakthrough, development direction where, bancassurance market channels and their respective end should be accounted for a large proportion of the company, people, money, resources should be used? In this paper, to Bank of China Insurance Inner Mongolia branch company is currently faced with the internal and external environment analysis, again through the five forces model and SWOT analysis method, to the company should development strategy of optimal choice, choose the most suitable for the development of the strategy. At the same time supporting the implementation of the strategic plan and the implementation of the follow-up strategy evaluation. On the basis of these, combined with the author’s working experience and in MBA study master knowledge and experience, under the teacher’s patient guidance, independent written in Inner Mongolia, the Bank of China insurance company development strategy research papers.This thesis consists of six chapters, obtained through the analysis of Bank of China Insurance Inner Mongolia branch development strategy should be the company customization of business, personal business price. In the process of thesis writing and the analysis method data analysis, chart analysis, SWOT analysis and five forces model analysis and so on, in order to express clearly the development strategy research ideas and hope that their suggestions will be divided into Bank of China Inner Mongolia insurance company’s future development strategy slightly to draw lessons from action.