Research On Financial Strategy Of Construction Enterprises

With the rapid development of construction industry, the traditional financial management methods cannot completely meet the needs of the construction enterprise’s development. Construction industry needs to find a more sophisticated scientific management mode, the extensive management growth model widely used before. In recent years, the construction industry to become one of the pillar industries of national economy, but development too fast also makes the disadvantages appeared on financial management. As the aggravate that the market competition, enterprises in developing also realized that need to consider a problem from the Angle of strategic management, enterprises must set up a long-term strategic goal and implementation method of strategy, don’t go with the flow, in the competition to find the most suitable for enterprise development direction and path.From the Angle of view of the financial strategy management, this paper firstly analyze the content and characteristics of financial strategy, then respectively from the specific content of financial strategy or investment strategy, financing strategy, strategy and dividend distribution strategy four aspects of working capital, this paper discusses the strategic choice of objectives, principles and affecting factors, and then combined with the construction industry at present environment situation, analysis of combing the characteristics of enterprise financial management, using PEST analysis and SWOT analysis model to analyze the case enterprise macroscopic environment and microcosmic environment and internal resources, finally, the case in the enterprise financial management to put forward Suggestions for improvement from the perspective of strategic management, but also use economic value added(EVA) and the balanced scorecard model to guide the enterprise’s financial strategy implementation. Try to through this article research, paint framework for construction enterprise financial strategy management, enterprise can according to oneself circumstance reference.