A Study On The Strategy Of Promoting Farmers' Leisure Items In Northern Farm

The rapid development of leisure agriculture has become an important research direction in the field of rural and regional development, in which the North Farm Leisure become a hot research project in Northeast China’s transformation of agricultural development. According to the advantage of paternity and leisure projects, leisure projects in North Farm paternity promotion strategy for northern farms it has important guiding significance. Literature analysis, define the northern farm, farm north summarized the development of the general category, combing northern farm characteristics, obtained research framework. On this basis, first, SWOT analysis, drawn farm north differentiation strategy to promote parent-child leisure projects, according to the differentiation strategy to achieve the goal, to develop key strategies for North Farm paternity leisure items: product differentiation strategy, service differentiation strategy and differentiated marketing strategy. Next, select Snow Village Farm promote paternity leisure project success stories were corroborated. Finally, select the Happy Valley Farm service principal application differentiation strategy, drawn paternity leisure projects the main problems in the implementation process, and to propose appropriate safeguards. The study has important reference for other northern farm.