Retail Business Intelligence (BI4R) Project R & D Management

Business intelligence is the intersection of business and IT technology, for the quick change of customer demand, which will be a good market for many small-medium teams to create a new business in the future, but it affected by the market size, barriers and monopolies and other business conditions. Many business intelligence projects are based on the development of Internet business, with a strong timeliness, the characteristics of the project is short period but in a large number of, so the common problems of project management usually can be concluded as three points:Leadership racking our brains to make decisions; cadres clap breast guarantee; employee pat the buttock after leaving. Because the CMM/CMMI methodology is too large and complex and not suited to the Internet project, the business intelligence enterprise urgently needs to "manage the methods and tools of micro projects".This paper stands at the sight of R&D management of a small-medium team, first analyzes the role of the retail business intelligence (BI4R) R & D management, the characteristics and the difficulties. And then analyzes the management objectives and theoretical basis of the development of intelligent management of FUER company in the growth period. Taking FUER company Intelligent Cloud statistics CPC project for an example, from the project introduction, R & D management implementation strategy, research and development platform and tools for and R&D team optimization construction, cost accounting and budget control, risk control system for R&D management implementation of BI4R R&D management breakthrough usually based on large companies is studied as a model, Jiangsu and Zhejiang in the vicinity of the growth of small and medium-sized companies, especially commercial intelligent networking company, science and technology type small company provides under the constraints of R&D management ideas, make the management problem of optimization research.