Research On Development Strategy Of Inner Mongolia GL Expressway Company

Along with the development of our country’s highway industry, the highway mileage is increasing, the highway management enterprise also gradually develops and expands. Toll roads not only increase the cost of travel, but also increase the transportation costs of goods, making the society more and more criticism of the toll roads, in recent years, many free policies on the impact of road management enterprises are growing. Due to the short time of the original toll highway, the new high quality Luqiao project is scarce, resulting in the decline of the industry average investment returns, and can sustainable development has become the most basic problem of the existing highway management enterprises in our country.Inner Mongolia GL Expressway Company is from the highway planning, design, financing, construction to the charge, owing on the loan, the maintenance of the entity unit, Luqiao Inner Mongolia is the largest state-owned companies. In the current industry background must be developed for their own development strategy, in order to do a strong industry based on the development of a moderate to carry out diversified business, to achieve the company’s profitability and sustainable development. Although, a considerable part of the highway management enterprises on the enterprise development strategy for the research plan, but most of them belong to the primary stage, mature development strategy case is not much. Therefore, through the research on the development strategy of Inner Mongolia GL expressway company, it provides reference for the research on the development strategy of other domestic enterprises, and has strong practical significance.Based on literature research, comparative study and quantitative analysis, this paper takes the development strategy and diversification strategy theory as the basis, uses internal and external combination, macro and micro combination, first introduces the company and puts forward the problems, then analyzes the external environment and internal strategic capability of the company.Through in-depth analysis, this paper believes that the future of Inner Mongolia GL highway company is facing the biggest crisis is the sustainable development, the focus is to adjust the industrial direction, to further strengthen the main industry, strong base, to lay a solid foundation for the diversified development of enterprises. The key lies in the development of diversified industries, relying on the advantages of road network, and the main line of the industry and the national economy to carry out diversified business, such as highway logistics, highway advertising, urban infrastructure investment operations, etc., to promote the development of transformation and upgrading, efforts to build a new economic growth pole. Strive for in 5 years, become the national highway industry diversified development of highway management enterprise, Inner Mongolia area in the logistics industry, advertising industry, urban PPP industry has the influence of the enterprise,10 years of successful short listed companies in the country 500.This paper studies the current situation and development trend of China’s highway industry, the strategic positioning, strategic focus, the realization path and the safeguard measures of Inner Mongolia GL expressway company. It can provide a reference for the development strategy of Inner Mongolia other expressway company, and can provide reference for the development strategy of other domestic enterprises.