Research On The Development Strategy Of Hongta Tobacco (Group) Co., Ltd

In recent years because of Taiwan’s participation in WTO and globalization, the whole world market economy consummated day by day. The former sudden and huge profits situation has not ever easy to see, what under the fierce competition comes the profit reduction meager profit era, during which the profit the merchant could obtain is compressed gradually. The exporter unceasingly reduce the cost, causing the wholesaler’s profit to reduce and vanish, they are used to be in the downriver position. Because of inferiority, facing the superior affection from production expansion, the tobacco companies would be able to compress the wholesaler inevitably. The the tobacco companies even displace and establish subordinate department involving in the sale campaign, the wholesaler are clamped in the trade or craft competition and faced with stern challenge by compression of the manufacturing cost. This paper focuses on how to improve the competition of tobacco companies to give our suggestion.The domestic industry has gradually turned into the service industry in this primary time. And how the tobacco companies create competitiveness in environmental, how the market demand changes instantly and the commercial competition becomes tough, which to adopt the better management strategies", how to retain their competitive advantages, are the main research goals of this study.This research utilizes case study method, which is the one of descriptive researches. Case company is taken from Hongta Group in the tobacco industry as the subject of this study. The induction reorganizes key successful factor of this industrial, management strategy of the concurrent display company and finally constructs its competitive advantage.As internal resources ability showed in the environment analysis, the case company is examined from inside and outside that it is considered to face "the synthesis strategy" for the development, to adopt "Stable Strategy" in the specialized flashlight core product part in short-term. When in intermediate stage, it should adopt "the product expansion strategy", and long-term to adopt "the Diversification". The suggestion made by "the Differentiation Focus" expresses the main competitive strategy, displaying the core competency, and continues to maintain the highly competitive advantage.