Study On The Problems And Countermeasures In The Application Of Electronic Commerce In Yangzhou Lefu Toys Co., Ltd

Looking at the world economy, the performance of the global market integration, business survival digital and electronic, region competition, specialized trends. China is becoming a global manufacturing center, with our country further enhancement of integration, Chinese manufacturing informatization has reached a new stage of development. Manufacturing enterprise information refers to the full use of information technology, automation technology. Modern management techniques and manufacturing technology combined with the phase transformation of the different segments of production and management, intelligent production and sales, the ultimate goal is to reduce management costs and improve their market competitiveness and economic efficiency. Toy manufacturing competitiveness of enterprises determine the future direction of China’s toy industry to accelerate China toy manufacturing enterprise network implementation process, the toy chain to promote the application of e-commerce, is imperative. Therefore, as for the famous " toys and gifts of all"-to make a significant contribution to Yangzhou Yangzhou toy manufacturing companies, the development and application of Yangzhou Carrefour Toys Limited e-commerce has become the main content of this paper, the research and learning Carrefour toy Co., Ltd., Yangzhou e-commerce applications in question and ultimately contribute to the development of the corporate decision-making and similar businesses.This article from the actual situation of China e-commerce market and e-commerce development toys starting in total divided into six parts. First, the concept of e-commerce and e-commerce theory defines toys industry. And research of transaction costs, e-commerce cost-effective, e-commerce and other related theories of profit maximization. Carrefour then Yangzhou toy e-commerce development status and problems analyzed. Carrefour made toys is mainly an internal problem of information, e-commerce transaction costs, innovative and diversified development, Carrefour toy lack of e-commerce professionals, Weiyang District, the toy industry with transition issues. Insufficient information construction toys come to Carrefour, Carrefour lack toy e-commerce services, government and e-commerce awareness Carrefour toy incentive to keep up with the problem. Finally Yangzhou Carrefour Toy Co. raised the problems of e-commerce solutions, such as a digital automated operation mode, the development model F2b2C website proxy, brand extension strategy, multi-mode training e-commerce talent strategy, industrial cluster upgrade strategies.Toys Co., Ltd. Yangzhou Carrefour combination of cultural and creative industries cluster production, supply, sell one of the industry chain, together with the design of the park cartoon derivative products Engineering Research Center, is the main trend of the future development of China’s toy industry cluster, to our country the transformation of labor and processing industry cluster development of cultural and creative industry clusters provide some reference.