Research On Development Strategy Of LPXD Co., Ltd

In a market economy, is an open system, the company has only always grasp the external environment for its survival, and a deep understanding of their own internal environment, so avoiding disadvantages, weaknesses, to develop future-oriented development strategy, so that enterprises in today’s increasingly competitive, and remain invincible.Firstly, in the domestic and international business strategy management theory theoretical overview of the system, on this basis, the analysis of the external environment, the use of PEST analysis and Porter’s five forces analysis of the external environment of the model LPXD Inc., competition in the industry and the opportunities and threats are analyzed. And then conducted in-depth analysis of internal clearly the company’s strengths and weaknesses.On the basis of the above analysis, on SWOT analysis of LPXD Limited development of strategic programs, the development strategy: to enhance the core competitiveness of products; enterprise technology and information management core competencies; formation of culture competitiveness and to develop the company’s development strategy LPXD target. Finally, around the business development strategy of the implementation of key measures: by strengthening the supply chain, cost and quality management, to enhance the core competitiveness of products, by building a knowledge management system to achieve the core competencies of the technology and information management. Through innovative management mechanism, strengthen human resources management, the formation of cultural competitiveness.