Research On M3 Marketing Strategy Of Company

The development of S, over the years the company has been committed to high-end automation products and market success, and for-small and medium-sized automation products market (the custom is for the M3 market, the same below) marketing strategy and tactic is in the initial stage of exploration. On the basis of industrial product marketing, relationship marketing theory, based on a detailed analysis of the S company M3 marketing situation, M3 market competition situation, and make analysis and evaluation of S company’s marketing strategy, product strategy, points out the existing S in the M3 market price strategy, channel strategy and marketing etc. the thesis investigates the problem;, analyzed the macro environment of S company and the influence factors of the M3 market, and through the micro environment especially competitor analysis, has been clear about the advantages and disadvantages of S company in the M3 market, which improve the S company’s competitive strategy. Aiming at the characteristics of the M3 market, price strategy, S company in the M3 market channel strategy, promotion strategy to improve and innovate. Finally the marketing strategy implementation and control process are described.