Research On The Development Strategy Of LT Power Communication Equipment Agency Company

LT Electric Power Equipment Co.,Ltd. was founded in 2007, Is the ALX’s sole agent in northern China, Which is a foreign electric power communication equipment manufacturer.Since 2005, State Grid has promoted Centralized purchasing of equipments and materials for 330 kv and above power transmission and transformation engineering. The Centralized purchasing of State Grid require the Equipment suppliers to have not only the aptitude for computer system integration qualification,but also the Size requirement,such as registered capital of 50 million yuan.For a Small and Medium Enterprise,that means Lost of the bidding qualification and competitive opportunities.More than that,from 2012, Based on national security considerations, for the construction of infrastructure,such as Electric power construction,our equipment has begun to gradually reject imported equipment. That is to say, electric power communication equipments of ALX,which is the brand LT Electric Power Equipment Co.,Ltd agents,will also be replaced. Facing such a tough market environment, LT Electric Power Equipment Co.,Ltd timely adjust enterprise development strategy,the sales rose from 5 million to 10 million,50 million,80 million and finally 100 million In the past three years.Faced with an increasingly grim situation, we how to formulate a new development strategy to support the development of the enterprise?This article applies the relevant theories of enterprise management, Studied and discussed the strategy of LT Electric Power Equipment Co.,Ltd. And introduced the basic situation of the company.By applying the method of Srtatigic Management, PEST analytical method, porter five analysis model and SWOT analytical method, The article analyzed the strength and weakness of the company,and also the oppotunities and the threat faced by,at the same time, analyzed the company’s external environment and internal resources ability. In combination with myself s 6 years’ actual work experience in the enterprise,i in-depth studied the development strategy of the enterprise.The uniqueness of this paper is to study, In the face of product homogeneity difficulty, how a Small and Medium Enterprise to formulate and adjust enterprise development strategy, in order to improve the enterprise’s core competitiveness, beat the rivals, survive and continue to grow stronger in the cruel market competition.