Research On Community Financial Service Model And Its Core Competence

Since 2007 the residents investment direction has changed greatly, city residents needs capital investment without releasing the reasonable method.On the one hand, city residents hope to will be a reasonable management of funds to obtain the benefits, on the other hand, the actual operation and the operation of the investment management is not very understand. The needs of the market there is a kind of new financial management mode, to carry out targeted the financial services for community residents. Financial community due to a combination of community residents’ daily activities of which, is not limited to simple investment and financing model of financial service to show to people.Through the analysis of the domestic and foreign related research at the present stage, the "financial community" system, reveals the internal and external causes of community financial model was born, to understand the mode of operation and service of community finance center. With the Hangzhou local enterprise community financial services of the project needs analysis, to the point of view of the implementation of modern community analysis of financial development view and understanding. Through the SWOT analysis of clear financial community in the process of growth prediction may encounter difficulties, and analyzed the reason of the formation and amplification of the dilemma. Through Potter’s diamond theory model demonstration competitiveness and the competitiveness requirements on the external environment and internal self. Finally on the basis of the proposed community financial services Hangzhou goal. Finally draw the structure:in the multi angle ideal concerted efforts of the management mode, financial community because of characteristics of the new field, with its new model, close to the terminal demand, will become an important branch of the financial system in the future.