An Analysis Of The Influencing Factors Of The Effect Of Animation Advertisement

Animation ads is a combination of animation industry and advertising, It’s a application in the form of animation works in advertising. Animation as a novel form of expression, with its rich imagination and unique artistic appeal, has become a great platform to expand creative. The advertising industry’s own prosperity, the domestic animation industry’s emergence and the main audience of animation, "80", "90" has gradually become the main consumer markets, has created an unprecedented opportunity for the development of animation advertising. Animation as a more eye‐catching advertising information dissemination in the ascendant, but this is not commensurate with the domestic research for animation ads lagged behind the animation advertising communication effects research is blank.This paper studied animation ads take dissemination of results of empirical analysis. According to the research needs in reading and literature on the basis of data compilation, Advertising works independently constructed with respect cartoon character, narrative content, cartoon dubbing and lines, product animation as an independent variable, advertising awareness, brand attitude,advertising attitude, and purchase intention as the dependent variable, the object involved in the investigation degree as a model for categorical variables. And proposed the above factors in this model machine based on assumptions, through extensive questionnaires and scientific data analysis, the impact of advertising and consumer characteristics and other aspects of the work of various factors on the animation advertising effectiveness, and then proposed to enhance the animation ads effect of strategies and approaches.In this paper, both theoretical research and solve practical problems, cartoon advertising campaign to fill the research gap theory, more desirable results can bring inspiration and convenience for advertising workers, play a role in the advertising practice.