Provincial Television Industry Business Development Strategy Research

At present, the provincial TV station still exists and propagates and manages, values business efficiency more than the inclination that strategy uses lightly emphatically to a certain extent, whom educational circles manage to local TV programmer low to destroy more than study, there are less constructive opinions, it is rare too to carry on the achieve.Chapter one Domestic current situation of the development of TV station. Set up from program of Chinese Central Television to the homogeneity of the provincial TV station, a lot of questions reflected that and Question in the introduction part is developed to the local TV station of our country, the course that the idea established and media pattern at present have made the situation of the local TV station and carried on simple combs and is analyst.First chapter domestic television station development present situation. Establishes from the central station program to the provincial level television station's homogenization, as well as the central station and city Taiwan forms an alliance reflected many questions, draw out the provincial level television station the management developmental strategy research question.Chapter two " difference strategy ", Toller, Reis and Potter all emphasize the difference that strategy makes a reservation, this is content that this chapter discusses especially. Explain core of strategy unique localization, set up an out of the common one, one of the best positions among the heart in audience with advertiser at first. Secondly emphasize strategy stems from effective tactics. There are tactics movements of working such as "happy base camps ",etc., and then the development strategy comes to strengthen long-term tactics, form the management Third, expound the fact program rationality of type and how about treat the type relation with difference. Lack the type, Homogenization of the innovative element and result in lacking strategy, influence the competition advantage. Fourth, the difference is graded, is a competitive strategy to the surging program..Chapter three " brand strategy ". This chapter is divided into concepts of describing the brand of three parts and route choice of the implementation brand strategy. First, define the general brand and concept of the TV column brand Second, it is discussed how to set up the value chain that makes profits continuously around the brand. Third, establish the marketing of combining and propagate the idea, in order to strengthen the construction of brand. Pass the optimization of the channel.Chapter four "grouping strategy". This chapter mainly discusses why the local TV media of our country must take the way of grouping, and how to go with the question that should be paid attention.First, necessity of grouping management. External TV media especially surging transnational media group permeate the domestic market gradually, and the local TV industry of our country runs wholly of low quality at present, management.Second, question in grouping. If the group did not take shape in the market competition spontaneously, but the administration mediated; Paradox because of barrier between different departments, trade barrier and " the public institution, commercialized management ", set up the more extensive one, contain the surfThird, the management strategy of the group of local broadcasting and TV. Fourth, the question that should be paid attention to in grouping.