The Development Of Iptv And Morphological Study

According to 2007 Annual Information Industry show that IPTV deadline to the end of November 2007, China's IPTV subscribers has reached 1.142 million, compared to 2004 when less than 50,000, has increased by more than 20 times.The rapid development of IPTV in China at the same time, we must also see clearly that, due to China IPTV industry's short history and the reality of the development of the restrictions on China's current domestic academia IPTV industry in the number of papers and did not have many books. At present some forward-looking scholars have already started to study IPTV industry chain evolutionary process, and technical standards related to intellectual property issues, as well as many in the next 10 years the development of IPTV in China may encounter problems.Predecessors have been in the research base, according to the author at this stage of China's development of IPTV industry, with the media and marketing the academic theory of the development of IPTV in China, and its development trends analyzed, but at this stage in China IPTV industry in the development of the problems described summarized, and propose practical solutions.In this paper, the author of the theories of communication from various angles on the characteristics of IPTV, the focus of China's IPTV industry chain, for the development of IPTV problems for the analysis, and from the marketing perspective of the present stage of China's IPTV Development Strategies. In the last article, the author also the future of China's IPTV market stage of development, development trends, and potential value-added services related variables were carried out a detailed analysis.