"beauty" And Gender - From Magazine Ads To See The Line Of Plastic Media Teenage Sex Identity

The purpose of this study is what is the role of advertising played by the media in the development of the adolescent girls gender identity. We will explore the advertising version of the "beautiful" elements, discussed the "beautiful" how to present its contents and the value of gender and ideology,Through advertising text of the "beautiful" demands, to analyze how advertising construct and impact female audience on their gender identities.For research focus,this study were divided into two parts:(1) Quantitative content analysis method: research selected two larger issue of women's magazines during nearly six months of July 2007 - 2007 December and , analyze the the appearance and meanings of "beautiful" elements in the advertising that a month each for a total collection of 217.(2) Semiotic Analysis Method:Selected some products advertisements including traditional and progress sense that relating beauty construction, analyze the deep ideology of messages "beautiful" that performanced by the teenage beauty magazine.The results showed that the appearance of the beauty by the image presentation of the advertisements in teenage magazines is still grounded in social stereotypes. Advertising through the media constantly repeated exposure on the beauty myth always affect these adolescent girls for their own and their ethnic appearance views.According to the findings, the study suggested that we can help adolescent girls by two-level system, to establish their self-confidence of the appearance ,body and gender identity, to struggle the advertising mainstream message.