The Development Strategy Of The Gs Financial Analysis

GS Finance and Economics Newspaper is a finance and economics daily paper which takes the negotiable securities as the characteristic. This newspaper has been established more than ten years, and the development is very slow, the achievement fluctuates for a long time along with the stock market rise and drop , anti-risk ability is weak. How to get rid of the strange circle which depends on nature for a livelihood, causes path which "GS Finance and Economics Newspaper" steps continue to develop stably, becomes the most important question that puzzles the newspaper office management level for a long time. The newspaper office also tries many attempts in recent years in the developmental strategy, but gain does not equal the loss. This article carries on the analysis and the research in this to GS Finance and Economics Newspaper, the goal is to help GS Finance and Economics Newspaper chooses the correct developmental strategy, is helpful to newspaper office's development.This article reviewed the development course and summarized the present situation which is more than ten years life of GS Finance and economics Newspaper , has discovered the main problem; Then it used the strategic management theory, has carried on many kinds of analyses to the newspaper office internal and external environment, through carrying on the match to the internal environment superiority and the inferiority with the external environment opportunity and the threat, had determined the multiple options to solve the problems; Finally proposed GS Finance and economics Newspaper's recent developmental strategy, and has determined the strategic implementation plan, the way and several important measures. This article's major point is, GS Finance and Economics Newspaper's business long-term fluctuation cause to the product to be unitary, the market position is excessively narrow; In recent years, it has not developed quickly, also with the strategic choice does not work as related; The talented person and the system are a big restriction. But it takes the national quantity issued biggest negotiable securities newspaper, GS Finance and Economics Newspaper in the market brand's superiority also very prominent, in the situation of our country's stock market already entered the long-term bull market. the newspaper office should also have the big development potential in the stock market. GS Finance and Economics Newspaper faced recent development opportunity. Therefore, this article proposed that, GS Finance and Economics Newspaper's recent developmental strategy should be, the choice ;the concentric multiplex developmental strategy;, the product should cover the entire investment to manage finances the domain, including the stock market, the fund, the stock, the bond, the bank, the insurance, the auction, the collection, the foreign exchange, the gold, the real estate, the lottery ticket and so on, concentrates in the investment which satisfies grows day by day manages finances the demand, making take invests manages finances as the subject, take the negotiable securities as the superiority, the nationwide investment manages finances the mainstream media, may create the wealth and the value investment truly for the reader management finances consultant.In the history of GS Finance and Economics Newspaper, this article for the first time has carried on the comprehensive summary and the analysis to newspaper office's past and the present situation; It has applied modern management theories and the method for the first time that and strategic management, analyzed newspaper office's developmental strategy systematically; This is also the first time we bring forward a new tactic thinking that GS Finance and Economics Newspaper should transform into nationwide investment and financing mainstream intermediary by negotiable securities newspaper. This is very important to GS Finance and Economics Newspaper which changes the present situation and realizes the historical transition .At the same time, the theme of management finances take the investment to the blank basically of large-scale newspaper in our country newspaper industry, therefore this article also has the reference value. It will help our country negotiable securities class finance and economics media to break through the original frame and be stronger and bigger.