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"economic Half-hour" And The Interactive Effects Of China's Market Economy

Posted on:2008-05-29Degree:MasterType:Thesis
Country:ChinaCandidate:M WangFull Text:PDF
GTID:2208360215489630Subject:Radio and Television Arts
Abstract/Summary:PDF Full Text Request
"Thirty minutes in Business News", as one of the earliest Chinese video economic programs, emerge and develop accompany with the Chinese Marketing Construction, and continual adjusting itself on the pace of the audience's requirements of the economic information development. Since 18 years running, it has been taking an important role in governmental economic policies, marketing economic environment and the people's economic life, thus we can say that it is really the sample for us to study on the interactive relationship between China's economic programs and economy. This paper is start with the"Thirty minutes in Business News"building-up and development, competition and its advantage, combining with the author's working as well as the learning experience, through a host of facts and data, revealing the relationship between the great transform and the periodical development of"Thirty minutes in Business News"during the process of Chinese Marketing construction,analyzing the action on changing the Chinese economic environment and people's consuming pattern lead by the content and form of this column, and finally revealing how to achieve the"win-to-win"aim by the way of positive interactive.It is the root that economical column must be the positive interactive with the social economic environment, as the leader of the Economic Column on development and transform,"Thirty minutes in Business News"has been in progress of continuing attempts and experience accumulation. It is hope that this paper can take the direct and inspirit action on the operation and creation of the Economic Column henceforth..
Keywords/Search Tags:interactive impact, economic construction, brand value, superiority mutual complement
PDF Full Text Request
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