Design And Implementation Of Middleware-based Telemarketing Call Center

Call center design used to have complex structure with expensive costs, and therefore only has a wide range application in the telecommunications, banking, government and other industries, and enterprise-class call center market size was very limited. As in recent years the call center industry technological progress, call center industry competition becomes more intense, resulting in a call center costs significantly lower than the past, while in recent years of customer relationship management at the enterprise-wide publicity and was highly regarded by many enterprises, they hope a call center constructed by CTI technology would help them to improve customer service, improve service quality, Thus the entire enterprise-class call center market has expanded rapidly, and gained flourish.Telephone directory marketing industry includes marketing, direct mail marketing, internet marketing, television shopping, telephone sales and other areas, and in recent years it witnesses the rapid development of the whole industry, the industry is also expanding rapidly. With the CTI call from the center, customer relationship management philosophy and telephone sales will be applied in to the business of the enterprise, thus this bring significant economic benefit to the enterprises which uses the phone sale.This introduces the process of how to build a telephone call center& marketing systems, including call center hardware system architecture and software platform framework. This paper focuses on several key technologies recording system technology, operating systems, business processes control and difficult technology, and call center integration of the various data platforms preliminary application.