Research And Application Of Data Mining In Telecom Customer Relationship Management

As the telecommunications market competition becomes more intense。ChinaTelecommunications Corporation from a product-center business model graduallytransformed into a customer-centric enterprise business model。The customer is themost valuableresource。Customerrelationship management is to achieve customervalue。 Customer Relationship Management is the best means for enterprises toestablish a competitive advantage in the market，Customer relationship managementis the core business activities must be customer-centric。 Enterprises throughcustomer relationship management system and establish a good relationship， tomaximize the interests of customers at the same time，comprehensively improve theeconomic efficiency of enterprises。 Currently， the development of thetelecommunications company’s own customer relationship management system，better integration of telecom customer relationship management system in the groupis the focus of development。Through the establishment of the customer relationshipmanagement system， enterprises through the use of customer relationshipmanagement software， comprehensive and effective management of customerinformation，scientific and rational allocation of production，marketing and after-sales service， enterprise resource。 And take appropriate measures with thecustomers’ changing，to provide customers with the highest quality products andservices。Enterprises through customer relationship management software，to keepabreast of the actual needs of customers，grasp of consumer psychology and habits ofcustomers，dynamic tracking customer’s actual situation，to provide customers withgood products and services in a timely manner。Ultimate realization of customersatisfaction and customer-to-business products enterprises trust。Telecommunications enterprise customer relationship management is the use ofadvanced theories and methods of customer relationship management built up， effective services to telecommunications customers，improve the market share oftelecommunications products。Telecommunications enterprises through data analysisfor telecommunications customers。Use of data mining tools for data mining totelecommunications customers， to grasp the inherent law of development oftelecommunications customers， combined with the scientific explanation of thetelecommunication business background on the basis of results of mining，so as toprovide a reference for Enterprise Marketing Decision。This paper first introduces data mining basic theory and research，and datamining technology for enterprise development in an important role。Secondly，customer relationship management theory analysis and research。 Customerrelationship management theory is rich in content，the main business and customerrelationships and characteristics，analysis of the position and role of the customer inthe customer relationship management。Customer relationship management systemmodel，systems and enterprise customers to establish contact。For customers ofChina Telecom， by China Telecom customer relationship management systemrequirements analysis，combined with customer relationship management systemmodel，Reference to the characteristics of telecommunication services，establish athe telecommunications customer relationship management system model，telecommunications customer relationship management system solutions。On thisbasis，by using the decision tree model algorithm telecommunications customer datamining,Establish a classification model，telecommunications customer data on themodel experiment，verify the reliability and usefulness of the model，experimentalmining results in the telecommunications customer research play a certain referencevalue，to guide the development of telecommunications enterprises。The last part ofthis article summary and outlook。...