Dragon Tv Impact Assessment Study

With development of the social civilization and information technology.TV media turns into important power that has affected on social. At present.the number of TV channel increases continually. Among them, provincial level satellite TVS are competing fiercely against central closed station.city stations and overseas TV medias.In the situation,old standard like audio rating can't adapt to new TV market.A new standard of media influence based on old standard is acting more important role. Exploring and researching TV media influence has recently become one of the hot spots and points in mass communication field, and it is also a severe problem of the television station itself.The researching factors of TV media influence include establishing the standard of TV media influence and analyzing influence by TV media and seting down strategies of enhancing influence.We explored the standard of TV media influence after suming up the fruit of media influence researching, then evaluated and analysed the influence of DragonTV channel.We regard DragonTV as the main researching object. This has consideration of two following respects mainly.Firstly, DragonTV is a brand-new channel. Compared with the media of other TVs, the forming and developing of its influence power is comparatively clear.Secondly, DragonTV adopts brand-new marketing and mechanism of management, channel operation relatively accords with the market-based operation requirement, so the foundation possessing the origin cause of formation of influence power and analysing.