Customer Relationship Management, Based On Data Mining

Customer Relationship Management(CRM) is a kind of new management systems aiming at improving the relationship between corporations and their customers. It can keep touch with and attract more and more customers through efficient services.Data is the foundation for making out a good CRM. There is a great deal of important information concealed under the mass of data relevant to customers in corporation. Data Mining can set up the model which can forecast the trend of behavior of customers, help people to pick up the useful business information from mass of data and thereby nicely support people's decision.The article focus research on the application of CRM based on DM. In order to validate our theory and methods, we designed and implemented a demo. It based on the CRM project of the Marketing Division of XUZHOU CONSTRUCTION MACHINERY GROUP (XCMG). It embodies CRM ideas and implements the data forecast owed to the technology of Data Mining. And it solves many ubiquitous problems in today's corporations, and validates the correctness of the optimization. It performs a helpful attempt that make Data Mining in CRM practical and shows a way to enhance the availability and real-time capability Of CRM.