Mobile Commerce Applications In The Enterprise Customer Relationship Management

The wireless communication technique and the Internet technique developing at a very fast speed and syncretizing to each other gradually, makes mobile commerce grow vigorously. Under mobile commerce, people can breakout of the restrictions of time and space, and obtain key information at any time and anywhere. Consumers oriented originally, mobile commerce are gradually applied to enterprises. This paper studies applying mobile commerce into the Customer Relationship Management for the small and medium-sized enterprises, which is referred as mobile Customer Relationship Management(mobile CRM).There have been two solutions for the mobile CRM applications. The first one is standalone application working offline,which can't meet the time-sensive application. The second is micro-browser based thin-client application, which requires persistent network connectivity.thus makes it unfitful for the wireless network enviroment,which is time lapsing, low bandwidth and intermitent connectivity. This paper chooses the smart client technique, which can be operated on-line as well as disconnected, and solves the above two problems.Mobile CRM applications are still in its ephancy, and its research is mostly limited to theories. In this paper, a sample end-to-end mobile CRM application is designed based on J2ME and J2EE platform.The suggested solution based on J2ME smart client for mobile CRM has some reference value to the small and medium-sized enterprises that are to deploy mobile CRM applications.