Web Mining And Its Applications

With the development of the technology of Internet, the service of networks and electronic business have showed tremendous commercial opportunity gradually. Being based on this background, the research on the application of web mining is raised. During the phases of the research on the thesis, The application of web mining is regarded as research background. The theoretical development and practical application of data mining, web mining and web usage mining are introduced. The establishment of the mathematical model and the concrete process of the improvement of arithmetic in web usage mining are put emphasis on. The thesis involves in extensive content and is composed of some parts hereinafter:Firstly, the basic theroy of the technology of data mining is discussed in details, including the background of the appearance of data mining, its definition and its classification .Secondly, various aspects which is involved in the technology of web mining, including the background of the appearance of web mining, its definition , classification, characteristic are introduced.Thirdly, the emphases of the thesis consist in some exploratory attempt in some domain of web usage mining. Aiming at web usage mining basing at log, One method of data preprocessing is proposed and carried out well. The purpose of the method is to divide server logs into many unique user access sequences.Finally, The trait of XML, its application in web Mining are described. The application of web usage Mining on electronic business is expect and a example is given.