Reflection Of The Culture Of The Mass Media

The study of popular media embodies the understanding of survival condition of modem people and observation of cultural pulse.The article tries to probe into the nature of contemporary popular media,cultural value and aesthetical significance through cultural levels .critical angle and analysis of the media criticism theory and the four media of newspapers,broadcast,TV and internet. The article also ponders over the media problems appeared under the present cultural situation. The article is composed of four parts.The first part:The theoretic background of media criticism. This part mainly covers the theory of the media criticism of the four important stages and figures of "Frankfort School", "Mcluhan", "Later Modem", and "Globalism".Through their logical connection and development process,it brings into light their common spirit and tradition,and provides the following with theoretic background and principle standpoint.The second part: Propagation feature and cultural implication of the four media.It mainly regards the four media of newspapers,broadcast,TV and net as study subjects and analyses their transmission feature and probes into their impact on human thought,social life,modem culture,literary art and aesthetic standards.The third partNature property and power feature of the four media.It is regarded in the article that popular media are not only means of transmission,but also carrier of particular ideology and cultural value.The impact of media on ideology and the implementation of its function,to a great extent,are realized through the bridge of media power. Media power is a historic product.At present,media power shows a changing trend from "political ideology" to "scientic and technological ideology" and "Consume ideology".The fourth part: Problems and future of popular media. It is regarded in the article that popular media is a sword with two blades.While we are enjoying the happiness it brings us,we are enduring the harm it brings us.For example,the damage of means ration to humane spirit,the depth of human nature getting plain;the continuity of transmission hegemony and so on. Media is also for the future.We should create a media culture that is healthy,multiculture,cohesive and expanding.