Hidden Needs Of Information Sources And Mining System Research

With competition increasing and the trend of product homogeneity,consumers pay more attention to the function of psychology satisfaction than to the sole product function satisfaction. Therefore the experience economy emerged and the mining of the consumer latent need has become more and more important. This thesis develops from the perspective of consumer behavior and psychology. It systematically summarizes the development reason of the latent need and puts forward the concept of sensitive consumer,which is the information source of the latent need mining. With this it sets the method system of the latent need mining and demonstrates the effectiveness of the information source and corresponding method system by the empirical study of the mobile phone product.