Research On The Development Strategy Of Mobile

It’s an important step for both the society and a person to get married at a proper time in one’s lifetime. For a long period, blind-dating which has various ways to attend is an appropriate choice for a marriage in China. Matchmaking by media, such as by newspaper, TV programs and so on has been a popular way after the reform and opening up in 1980s. When it comes to the 21 century, online matchmaking sites have been beloved by the young. And nowadays, mobile applications of matchmaking are growing very fast with the help of the rapid development of wireless Internet. With the advantages of transferability and convenience, mobile application of matchmaking will be a main tool for blind-dates in the future. So it’s necessary and valuable for us to do a comprehensive research over the new product in a theoretical and practical view.This is a strategic research which started with analyzing the current development of the mobile matchmaking application and ended with an all-sided proposal for setting up a satisfactory mobile matchmaking application. In order to bring up systematic suggestions, this paper took the well developed matchmaking company Shiji Jiayuan as a research sample and started analyzing its market scale, the causes of emergence and the features it has in order to do a deep research of the matchmaking applications’ intrinsic quality, which include the way for membership to construct one’s image, the channel to make friends, the approach to seek others and the service it could supply. After all, this paper comes to a conclusion that a matchmaking application should complete its service from the aspects of improving the social platform, changing the profit pattern, advancing the process of real-name registration system and trying to integrating with other industries.In the long run, mobile matchmaking applications have promising prospects on condition that ones find out a proper way to develop.